AFEELA
A touchscreen kiosk app for the AFEELA studios in California, where visitors explored Sony Honda Mobility's electric sedan on an iPad beside the car.
AFEELA 1. Image: Sony Honda Mobility
- Role
- Senior frontend and creative developer
- With
- Omnicom
- Year
- 2025 to 2026
- Built with
- React, Framer Motion, WebGL, Tailwind, TinaCMS
The project
AFEELA 1 was the electric sedan that Sony Honda Mobility planned to launch in California. Ahead of the launch the brand opened studios where people could see the car up close.
An iPad beside the car carried the detail: what the car senses, how it sounds, how it can be set up, and how to reserve one.
My part
I built the interface of that iPad app. The home screen is a grid of tiles that scrolls like a magazine page, and each tile opens a chapter over it. There are more than twenty, from the forty sensors to the comparison of the two trims.
A kiosk has nobody to restart it, so the app looks after itself. After five minutes without a touch it goes back to the start and plays an attract film, and it is built to keep working if the connection drops.
Content is edited in TinaCMS, so the team could change text and images without touching code.
Result
The app was set up for iPad Pro kiosks in six AFEELA locations in California: Century City, Beverly Hills, Torrance, Fremont, UTC San Diego and Valley Fair. Each one shows its own reservation code.
Next project
Southwest Notification Vacation
