Fresh Tracks Canada

Frontend development for the rebuilt website of a Canadian travel company, during the relaunch of its brand.

The rebuilt site on a tablet. Images: Will Creative

Role: Senior frontend and creative developer
With: Travel platform
Built with: WordPress, Frontend development
More: Visit the site (opens in a new tab); Will Creative: the rebrand (opens in a new tab)

The project

Fresh Tracks Canada plans train journeys and other trips across Canada. With the Vancouver agency Will Creative it relaunched its brand around one purpose, to keep travel human: a hand-drawn look, a red palette and a bear for a mascot.

The website was rebuilt to carry the new brand.

My part

I contributed frontend development to the rebuilt site, on WordPress.

The brand, laid out

The mark

An open brochure: a red page headed "Discover the True North" beside a photograph of a forest, with the bear at the corner. — In print

Next project

The Hunger Games

The installation's screen: brackets frame a visitor's face, with the Mockingjay symbol painted over it in red and white. Beside it the same visitor raises a fist.