Jean-Michel Saulnier
All work

LG Radio Optimism

LG's global campaign site, where anyone could turn a message into an AI-generated song and send it to someone they care about.

The Radio Optimism key visual: the campaign name with a smiling cartoon radio, a vinyl record and a "Life's Good" sticker.
Role
Senior frontend and creative developer
With
Omnicom
Year
2025
Built with
Next.js, OpenAI, Firefly, AWS Lambda, Framer Motion
What the AI did
OpenAI checked each message and turned it into a prompt for the album art, which Adobe Firefly drew. A music model wrote the song.

The project

Radio Optimism launched in June 2025 as part of LG's "Life's Good" campaign. A visitor picks a genre and a mood, writes a message, and the site answers with a song and album art made for that message, ready to send to someone.

My part

I worked on the site that brings AI and music together: a Next.js frontend with Framer Motion, with OpenAI, Firefly and AWS Lambda behind the generation.

Result

In September 2025, LG reported that the songs had been listened to and shared more than 1.5 million times.

The Radio Optimism logo surrounded by its cartoon stickers.
A sample of the album art made for a generated song.
The "Life's Good" sticker from the site.
The cartoon radio character from the site.