Jean-Michel Saulnier
All work

McDonald's Fan Favorites

A McDonald's campaign that turned each fan's favourite order into a campaign of their own, with interactive, motion-driven web experiences.

Three illuminated street posters on a dark wall, each showing a personal McDonald's menu card with a different name and meal.
Role
Senior frontend and creative developer
With
TBWA
Year
2025
Built with
Next.js, WebGL, Framer Motion, FFmpeg
What the AI did
A generative model drew a menu card for each fan's order.

The project

Fan Favorites let customers put together their ultimate McDonald's order and get a small campaign of their own in return: a personal menu card made with generative AI and built to be shared. It launched with McDonald's Netherlands and TBWA\NEBOKO in March 2025, and the most popular orders went on to appear in the national campaign.

My part

I supported the campaign with interactive, motion-driven web experiences, built in Next.js with WebGL and Framer Motion, and FFmpeg for video.

A bus shelter poster showing a personal McDonald's menu card.
Outdoor
A personal menu card in an illustrated style, with a name, a meal and a price.
A fan's menu card
Another personal menu card, in a different illustrated style.
A fan's menu card
A grid of the illustrated background styles the menu cards could take.
The card styles