Porsche
A computer-vision prototype for a Porsche Macan activation in Los Angeles: it found the cars in a live video feed and drew a 3D Macan over each one, like a mirror.
The mirror at work. Images: Thinkingbox
- Role
- Creative technologist at Thinkingbox
- With
- Prototype
- Year
- 2014
- Built with
- OpenCV, Object detection, Adobe AIR
The project
To promote the Porsche Macan in Los Angeles in September 2014, giant screens worked like a mirror. Drivers looked at their reflection and saw their own car replaced by a Macan.
My part
I built the prototype. OpenCV finds the cars in a live camera feed, and Adobe AIR draws a 3D model over each one in real time. A colleague then took it to production.
Next project
Fresh Tracks Canada
